Keep On Moving! Entrepreneurial Creativity and Problem Solving
By Unknown Author.
Description
How do you develop better solutions to problems? How do you take a creative idea from conception to market? Keep on Moving! provides an overview of the entrepreneurial process and explains the necessary thinking skills, then shows how these are applied to start a new business. Models and techniques, exercises, action plans, how-to lists, tips for success, and references/web sites take the topics from theory to practical application. Edward Lumsdaine is professor of mechanical engineering at Michigan Technological University and management consultant at Ford Motor Company, while Mart...
ISBN(s)
0072841532, 9780072841534
