決戰第三螢幕：隨時、定位、互動，行動時代緊貼顧客的行銷與消費新模式 (jue zhan di san ying mu)
By QIA KE MA DING Chuck Martin.
Description
Paperback. Pub Date: December 2011 Pages: 312 Language: Traditional Chinese Publisher: world vision Publishing Co.. Ltd. consumers provincial purse. marketing robbed tourists preferred to subvert traditional marketing 4P attack the big opportunities in the third screen Following the television. the computer. the mobile phone is going to fully change your marketing and consumption patterns. The phone is no longer just used to call that many people are using a variety of mobile solutions enjoy life: take the high-speed rail. buy coffee. get the latest intelligence. scan product labels for par...
ISBN(s)
9862168552, 9789862168554