Marketing in the Not-for-Profit Sector: Published in association with the Chartered Institute of Marketing (Marketing: Professional Development)
By Unknown Author.
Description
Marketing in the Not-for-Profit Sector examines the crucial role that marketing has to play in both public and voluntary sectors. Education, health, social services, leisure and libraries are turning to marketing practices as they develop a more customer-focused philosophy. Charitable and religious organizations are also employing marketing principles more widely in their operations.Through case studies and mini questionnaires, Marketing in the Not-for-Profit Sector shows how general marketing principles can be applied to the not-for-profit sector to achieve quality service and meet custom...
ISBN(s)
0750622342, 9780750622349
