Integrated Advertising, Promotion, and Marketing Communications
By Unknown Author.
Description
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. - from Amzon
ISBN(s)
0130175781, 9780130175786
