USERPALOOZA - A Field Researcher's Guide: ... because it's easier to design for a customer you understand.
By Nick Bowmast.
Description
...because it's easier to design for a customer you understand."This book marries industry-leading design strategy with hard-won practical experience delivering actionable fieldwork. Whether you’re just starting out with field research or an experienced anthropologist - USERPALOOZA will inspire you to find the next level of your research craft." Andrew Harder, Director of Design Research & Strategy, eBayToday’s brands aspire to be user-centred, they talk of ‘putting the customer at the centre of everything we do’. This book shows you how to do the ...
ISBN(s)
0473458764, 9780473458768
