Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset
By Daniel Diermeier.
Description
Leverage your company’s most important asset! “Diermeier draws on extensive research and illustrates these insights with rich case studies from a variety of industries. He shows how to integrate reputation management deeply into the culture and structure of companies. I expect Reputation Rules to set the standard for years to come.” ―Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University “Reputation Rules [provides a] ‘sixth sense’ for both reputational risks and oppo...
ISBN(s)
0071763740, 9780071763745
