The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing
Description
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives―love, health, and money, for instance―are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide―the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of...
ISBN(s)
1137279710, 9781137279712
