Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business
By Kim T. Gordon.
Description
Ask small-business owners to name their number one goal, and they’ll tell you their chief priority is to increase sales. The trouble is, while entrepreneurs are often terrific at their core businesses, most have little or no marketing experience or know-how. In fact, the U.S. Small Business Administration confirms the two biggest reasons for small business failure are lack of effective marketing programs and undercapitalization.In Maximum Marketing, Minimum Dollars, small business marketing expert Kim T. Gordon reveals a wealth of new twists on tried-and-true marketing methods. Gordon...
ISBN(s)
1419520024, 9781419520020
