Foundations of Corporate Success: How Business Strategies Add Value by Kay, John (1995) Paperback
By John Kay.
Description
How did B.M.W. recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in innovation not been translated into success in the market? What can be learnt from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks 'What makes a business successful? ' Drawing on his own business experience and on concepts in economics, legal theory, and sociology, the author p...
ISBN(s)
019828988X, 9780198289883
