Seven Power Strategies for Building Customer Loyalty
By Paul R. Timm PhD.
Description
Customer service isnOt just an empty slogan. With these seven powerful strategies, itOs the key to long-term organizational success. Make customers happy, and an organization gets better results than any ad campaign or marketing program could generate. Turn customers off, and get ready to feel the devastating ripple effects. Customer loyalty, in fact, is one of the most precious assets a company can have. But despite endless discussions about the customer (and continual customer service initiatives) very few companies excel at keeping their customers loyal. SEVEN POWER STRATEGIES FOR BUILDI...
ISBN(s)
081440569X, 9780814405697